INTEGRATED MARKETING COMMUNICATION (IMC)



MH Development Limited(Ex CAMSING) has been identified and selected as their China strategic partner and marketing service provider by many international credit card issuers including VISA, MasterCard and JCB because of its core competitiveness in three service areas - multi-channel resource integration, multi-service integration, and capability of effective execution. 

MH Development Limited(Ex CAMSING) also provides comprehensive marketing solutions and services, such as themed card design, IP licensed bank cards, brand equity brokerage, promotion campaign and art design services to the top 10 major banks in China such as Bank of China, the Industrial and Commercial Bank of China.


OUR SHOWCASE

Launch Sweet Combat Themed Card for CGBC to attract younger card holders

In June 2018, by consolidating its strenght and resources in the cultural industry, MH Development Limited(Ex CAMSING) successfully forged a cross IP and scenes of the popular teen-boxing-themed TV Series – Sweet Combat to CGBC’s credit card marketing campaign in order to attract younger generation card holders. The Sweet Combat Card became the first themed co-branded card of Guangfa Bank and the first co-branded card linked to a TV series.

Marketing solutions bespoken for MasterCard to help it to tackle its industrial challenges

MasterCard introduced two marketing solutions designed by MH Development Limited(Ex CAMSING) at 2018 MasterCard Product and Digital Summit to over 100 Banking Institutions and Financial Service Providers. The two solutions, "SuperMiles" and Funjoy Club", were bespoken for MasterCard to address the challenges of lacking of consumption scenarios for its card holders. in improving the loyalty and cardholding value of its card holders. The two solutions enhanced the value of cardholding, the loyalty and the fun experience of its card holders. In September 2018, Industrial and Commercial Bank of China became China’s first bank to join MasterCard’s Fun Platform. Many other banks have expressed interests and been in discussion in order to be a member of this platform.