Under the “IP+” strategy, MH Development Limited（Ex CAMSING） can help the clients to build and increase their brand and market value through “IP+events” and “IP+activities”services as well as design fund-raising and commercial advertising program
In 2006, through establishing strategic partnership with NBA, a world-class sports league, MH Development Limited（Ex CAMSING） is accredited as the best brand operator and management service provider in China. In recent years MH Development Limited（Ex CAMSING） has also established partnership with Real Madrid Football Club, Manchester City Football Club, as well as the well-known international sport personalities, such as John Higgins, MBE, the world no. 2 snooker player.
Partnership with Manchester City Football Club and Guangdong Satellite Television, MH Development Limited（Ex CAMSING） produced China’s first large-scale original amateur footballer training reality TV show. Amateurs, without any football training experience, were selected from different parts of China and underwent professional training by professional coaches from prestigious English premier league football clubs. The amateur football team then competed against major professional football league teams in China and finally against the Manchester City team. It was a show featuring the development and growth of the ordinary people through the professional football training. It has won an estimated 160 million viewers.
Since 2016, MH Development Limited（Ex CAMSING） has held over 32 Run Cartoon Run events in the famous attractions or large stadiums in Beijing, Shenzhen, Guangzhou as well as other first-tiered and second-tiered cities in China. A total of 163 business partners and sponsors, including Mercedes-Benz and BMW supported these events. Over 189,700 people took part in the runs with an approximate influencing rate over 80 million people,MH Development Limited（Ex CAMSING）’s Run Cartoon Run is the China’s no.1 parent-children interaction IP in terms of participants and popularity level among young families.